What is the Squeeze?
Infographic, Marketing, Typography, Layout
Collaborating with Generation Squeeze, a prominent Canadian advocate for young adults, our project aimed to vividly portray "The Squeeze" narrative, shedding light on the challenges faced by the youth in Canada. Given creative freedom within certain parameters, we exclusively utilized the Museo Sans font and prominently featured Gen Squeeze's logo or social media handle.
Tailored for their target audience of individuals in their 20s and 30s, with a majority identifying as women, the final deliverables comprised seven impactful images optimized for Instagram sharing. By leveraging bold typography and strategic white space, the design seeks to evoke a passionate response, urging viewers to recognize and address the pressing issues affecting the younger generation.
