Inn on Long Lake
Illustration, Branding, Typography, Layout, Publishing
Inn on Long Lake, situated in Nanaimo, British Columbia, offers a unique blend of history and nature, fostering meaningful connections with guests. Their meticulously maintained rooms and suites reflect their commitment to exceptional customer service. As an independent establishment, they actively engage in community service and promote local businesses.
For this student case study, I refreshed their brand, incorporating nature-inspired elements like the pool house landmark into the logo design. Typeface exploration aimed for elegance with hints of the West Coast. Warm and cool natural tones, mirroring the lake and surroundings, were chosen for the color palette.
The final package included logo concepts, a standards sheet, a process journal, and a brand standards guide outlining logo variations and usage rules. Additionally, mockups of the logo on stationery and room accessories were included to demonstrate real-life applications.
