Peach blonde ale
Package Design, Layout, Typography, Illustration
Challenged with the task of designing a label for Red Arrow Brewing Co.'s Seasonal Brew, the Peach Blonde Ale, I assumed the role of Illustrator, Typography, and Layout specialist at Identity Graphics Services in Duncan, BC, during my time as a Junior Designer.
In collaboration with the client and Creative Director, our approach aimed to capture the essence of this light, bright, and perfectly peachy brew. Using Illustrator and Photoshop, the package design incorporated a vibrant palette and textures, echoing the spirit of summer.
The bold typography seamlessly aligned with Red Arrow Brewing Co.'s established brand guidelines. The versatile design solution extended beyond can labels, encompassing posters and table-talkers, with adaptability for effortless sharing on social media platforms. The outcome is a visual celebration of the Peach Blonde Ale, embodying the carefree vibes of sunny days by the shore.
