Greater Nanaimo Chamber of Commerce

Commercial Street Night Market

CHALLENGE Rebrand of the Commerical Street Night Market Logo and Icons CLIENT Greater Nanaimo Chamber of Commerce ROLE Illustration, Typography, Layout  TOOLS Illustrator WHERE Designed at Oneaftereight Design Studio, Nanaimo BC, during my position as a contractor with a creative director.

APPROACH The Night Market brings life, colour, and the sounds of summer to downtown Nanaimo. Over 11 weeks, the Market will host nearly 200 artisan vendors, more than a dozen food trucks, multiple musical entertainers, and a kids’ zone creating a festive family atmosphere. The logo was inspired by streetlights similar to the ones on Commercial Street currently. The gradient purple matches the Greater Nanaimo Chamber of Commerce brand guidelines. Iconography was also created for other print or web media to tie the brand together with the new logo.

DESIGN SOLUTION & DELIVERABLES The final logo and icons can be used in advertisements and other graphics. The design is easily adaptable for viewing and sharing on social media.