Greater Nanaimo Chamber of Commerce
Commercial Street Night Market
APPROACH The Night Market brings life, colour, and the sounds of summer to downtown Nanaimo. Over 11 weeks, the Market will host nearly 200 artisan vendors, more than a dozen food trucks, multiple musical entertainers, and a kids’ zone creating a festive family atmosphere. The logo was inspired by streetlights similar to the ones on Commercial Street currently. The gradient purple matches the Greater Nanaimo Chamber of Commerce brand guidelines. Iconography was also created for other print or web media to tie the brand together with the new logo.
DESIGN SOLUTION & DELIVERABLES The final logo and icons can be used in advertisements and other graphics. The design is easily adaptable for viewing and sharing on social media.