CHALLENGE Design a logo for Munchie Planet, a limited and exotic candy shop in Duncan, BC CLIENT Munchie Planet ROLE Illustration, Typography, Layout TOOLS Illustrator, Procreate WHERE Designed at Identity Graphics Services, Duncan BC, during my position as Junior Designer. Working collaboratively with IGS Creative Director.

APPROACH Munchie Planets goal is to create fun, loving and sweet vibes for their customers and employees. We wanted the logo to match their lively atmosphere. The theme was well known as outer space. The idea came to show an ice cream cone "planet" similar to saturn through sketches, using mint chip ice cream flavor as a colour inspiration. From there, we explored type choices. This bubbly, chunky font matches well with space connection. We created a variety of different gradients as well. Final colour choices were created by IGS Creative Director.

DESIGN SOLUTION & DELIVERABLES The final logo design is displayed outside their shop, on wall vinyl decals, their website and business cards. What we created for Munchie Planet was a starting point for further branding decisions, that ended up working cohesively with all other aspects of the shop.