Illustration, Logo Design, Branding, Typography, Layout, WireFraming, Hi-Fi Mockups, Typography

Life is what you Celebrate! This capstone research project focused on user interaction and user-interface design, emphasizing a user-centered approach. My role encompassed illustration, logo design, branding, typography, layout, wireframing, and hi-fi mockups, utilizing Illustrator, Adobe XD, Procreate, and Photoshop.

The project, Jubilee, aimed to create an event reminder app with a unique vibe and a sense of humor. Users could personalize avatars/profiles for friends and family, ensuring they never miss important occasions like birthdays, anniversaries, or graduations. Additional features included pre-created messages, gift reminders, and shopping links.

The approach began with understanding the target audience - busy young adults seeking heartfelt and accessible ways to stay connected with loved ones. User research, including surveys, interviews, and usability testing, provided insights into their needs and preferences. Content organization prioritized quick access to relevant features, considering hierarchies, navigation, and labeling.

Visual elements were meticulously chosen to align with the app's brand and target audience, employing vibrant colors, playful typography, and engaging graphic styles. The design aimed to infuse joy and lightness often lacking in similar apps, creating a party-like atmosphere to celebrate life's moments. The colorful palette inspired users to spread cheer and celebrate with their loved ones, enhancing the overall user experience.


© 2024 Mary-margret Degraaf 
Graphic Designer & Illustrator

Vancouver Island, BC, Canada