Vancouver Island University
Illustration, Marketing, Social Media, Copywriting, Typography, Layout
I took on the role of creating, developing, and managing social media activities for Vancouver Island University's Graphic Design program, including the Design Club and Year-end Graduation Show. My tasks involved illustration, marketing, social media management, copywriting, typography, and layout design, utilizing tools like Illustrator, Procreate, Photoshop, and Instagram.
The client, VIU's Graphic Design Program, boasts industry-professional instructors and a hands-on approach with cutting-edge technologies in studio settings.
The Stay Tuned Bio teases the 2022 Graphic Design Grad Show, emphasizing the resilience of the graduating class despite the challenges faced. The theme "Stay Tuned" cleverly links design and communication, referencing vintage TV signals to symbolize the interaction between design and the viewer. It encourages anticipation for the upcoming show and the graduates' future endeavours.
The "Calibrating" metaphor captures the students' adaptability during the COVID-19 pandemic, reflecting their constant reassessment of learning approaches.
In summary, my approach focused on effective communication through design, aligning with the core principles of graphic design and building anticipation for the innovative work showcased in the upcoming Graduation Show.
