PROJECT BRIEF | STUDENT PROJECT | Phase I - Creative direct an event poster. The event can be real or fictitious, the details of which will be created by your client (they are the target audience.) Phase II - translate your poster design to a web format. WHAT I DID Illustration, Wireframing, Typography, Layout, Visual Coding. TOOLS Illustrator, Procreate, Photoshop, XD, Webflow. CLIENT Student project partner, The Joust of the Saracen.

ABOUT Hosted every year in June & September, Giostra del Saracino, or Joust of the Saracen, is a celebratory tradition based in Arezzo, Italy. The entire city recreates ancient medieval times & city quarters compete in a jousting competition to win the coveted “Golden Lance.”

APPROACH The Joust of the Saracen is a festival of vibrant colors, sounds, and flavors from the Middle Ages. My audience is youthful European travelers looking for a unique experience to attend. The festival hosts a website to showcase its branding, and it felt less lively than the event was.

My next step was immersing myself in Italian Renaissance, including traditional art, clothing, and architecture. Using this newfound information to create mood boards, sketches, personas, and concept ideas. This made the inspiration for the illustrations, colours, and type in the final products for both the poster and website.

DESIGN SOLUTION & DELIVERABLES The final designs included an 11 x 17 reversible poster and a fully coded scrolling webpage. The reversible poster concept was created by the thought of each city competing in this competition. Their crest would be displayed and flipped to the upper side to showcase their pride. The website's main objective was to advertise and sell tickets to the event. The single scroll with the tearing dividers creates interest while allowing the user to absorb the information easiest.

TAKEAWAY SKILLS Demonstrate successful practices in user-centered design • Evaluate personas and user stories to identify features of a digital prototype • Identify various usability heuristics and how to apply them• Demonstrate effective user flows that support intuitive navigation • Understand UX and UI best practices and use effective UI patterns • Develop practical prototypes and wireframes using an iterative methodology.