PROJECT BRIEF | STUDENT PROJECT | Phase I - Creative direct an event poster. The event can be real or fictitious, the details of which will be created by your client (they are the target audience.) Phase II - translate your poster design to a web format. WHAT I DID Illustration, Wireframing, Typography, Layout, Visual Coding. TOOLS Illustrator, Procreate, Photoshop, XD, Webflow. CLIENT Student project partner, The Joust of the Saracen.

ABOUT Hosted every year in June & September, Giostra del Saracino, or Joust of the Saracen is an celebratory tradition based in Arezzo, Italy. The entire city recreates ancient medieval times & city quarters compete in a jousting competition to win the coveted “Golden Lance”

APPROACH The Joust of the Saracen is a festival full of vibrant colors, sounds, and flavors from the Middle Ages. My audience is youthful european travelers, looking for a unique experience to attend. The festival only hosts website to showcase their branding, and it didn't feel as lively as the event was.

My next step was immersing myself in all things Italian Renaissance including traditional art, clothing and architecture. Using this new found information to create mood boards, sketches, personas and concept ideas. This created the inspiration for the illustrations, colours and type in the final products for both the poster and website.

DESIGN SOLUTION & DELIVERABLES The final designs included a 11 x 17 reversible poster and a fully coded scrolling webpage. The reversible poster concept was created by the thought of each city competing in this competition, and that their crest would be displayed and flipped to the upper side to show pride. The main objective of the website was to advertise and sell tickets to the event. The single scroll with the tearing dividers creates interest while allowing the user to easiest absorb the information.

TAKEAWAYS Demonstrate successful practices in user-centered design • Evaluate personas and user stories to identify features of a digital prototype • Identify various usability heuristics and how to apply them• Demonstrate effective user flows that support intuitive navigation • Understand UX and UI best practices and use effective UI patterns • Develop effective prototypes and wireframes using an iterative methodology