APPROACH Craig Street Brew Pub, Located in Duncan, BC, is a warm, laid-back eatery and brewer. Lazy Hazy is a seasonal beer on tap. This poster design showcases a similar view around Vancouver Island and evokes a balmy summer feeling.
DESIGN SOLUTION & DELIVERABLES The final designs are displayed as posters and table-talkers. The outcome of designing this poster is a visually captivating and persuasive artwork that promotes the seasonal Lazy Hazy Pale Ale. It effectively captures the essence and personality of the beer brand, enticing viewers and sparking their interest in the product.