Lazy Hazy

Pale Ale

CHALLENGE Design a poster for Craig Street Brew Pub's seasonal on-tap beer "Lazy Hazy". CLIENT Craig Street Brew Pub  ROLE Illustration, Typography, Layout  TOOLS Illustrator, Photoshop. WHERE Designed at Identity Graphics Services, Duncan BC, during my position as Junior Designer. 

APPROACH Craig Street Brew Pub, Located in Duncan, BC, is a warm, laid-back eatery and brewer. Lazy Hazy is a seasonal beer on tap. This poster design showcases a similar view around Vancouver Island and evokes a balmy summer feeling. 

DESIGN SOLUTION & DELIVERABLES The final designs are displayed as posters and table-talkers. The outcome of designing this poster is a visually captivating and persuasive artwork that promotes the seasonal Lazy Hazy Pale Ale. It effectively captures the essence and personality of the beer brand, enticing viewers and sparking their interest in the product.